I would like to present a formalized plan for the first 6 months of 2023 to the US Team at our ASM Boston Conference in Jan 2023.

Passing of responsibilities to Regional Directors

• Clean out International contact lists from Marketo - Keep US contacts
  • archive each list of contacts based on region
• Meet with each region to strategize how they would like to continue with social media and email campaigns now that I no longer manage them

Agreeing on responsibilities with MarCom Team

• How am I going to just run the US team if I’m the only one who knows how to run email campaigns and social media strategies?
• Should I be reaching out to agencies to help out with physical collateral since I don’t have experience leading those projects with Electude?

Contact Forms to generate leads and gather emails

• Free trial forms
  • US contact form will go specifically to each regional salesperson within 24hrs
  • If we were to generate a welcome email that is triggered from filling out the form, what would it look like?
  • Have another trigger email that follows up after 7 days asking them if they haven’t heard back from us, they should contact sales, or they should try our simulator, or they should follow us on social media
• Contact page - I would like to make this a form
• Support page -
• Simulator challenge - This is more international, so I would have to ask them what country they’re from

Migrating out of Marketo - Our subscription ends in June

• Research new CRMs that specifically fit US needs
• Start archiving our database in April-May
• Start new CRM in June
• Marketo renews in June

Migrating out of our CRM

• Our current database is not efficient. Is there a way we can migrate to something like salesforce, specifically for the US Market?

Making Single-User licenses into an automated e-commerce site

• we can use this as a passive income

• https://elearningindustry.com/the-6-types-of-ecommerce-platforms-for-your-elearning-course

  

Once we have a formal eCommerce site, we can publish on Google Merchant FOR FREE and it will push our product to the relevant customers

https://business.google.com/create/new?service=ome&fmp=2&utm_source=email&utm_medium=google&utm_campaign=q422-xsell-gbp-1p_campaign&mcsubid=ww-ww-xs-mc-gbpedm-a-1plp!o3&original_intent=MC&omeexp=1&omec=EOqAkhcYATICAgE6JG1jc3ViaWQ9d3ctd3cteHMtbWMtZ2JwZWRtLWEtMXBscCFvM0ABShMI_ejd_NPY-wIV3wcdAh3vSwjm

DIGITAL ADVERTISING

The last step for all of this is to use the remainder of our budget (or at least a portion of it) to invest in Google and Facebook ads. We can invest money in getting our page higher up in SEO. Most of our customer personas engage on Facebook.