Ad Strategy

• [ ] LinkedIn Ads: (Needs 48 hrs to create an audience)
• [ ] Boost vs Ad
• [ ] Audience: Mostly instructors and heads of automotive.
• [ ] wouldn’t do any form of campaign other than website click, conversions or lead gen.
  • [ ] The absolute minimum is $10 a day. Expect $7-10 per click and $50 a day minimum to get enough clicks for campaign to learn.
  • [ ] I wouldn’t do more than a 5k audience size.
  • [ ] at the very least, exclude employees, current customers, competitors, and countries you want to avoid targeting. CDX, McGraw Hill, Lucas-Nuelle, Holderman
  • [ ] are there certain schools we want to target? (we can upload a list for our audience)
• [ ] Goal is to get people to sign up for free trials.