1. The customer fills out a Marketo form - There are multiple forms based on what they’re buying
2. The customer receives a trigger follow-up email
   1. TOKEN how much they spent
   2. TOKEN What they bought
   3. TOKEN Automated Voucher code
3. We receive an email confirmation, and either IT can automate or sales can fulfill
   1. Search if they’re already a student
   2. Create an account underneath the product
4. Either customer fills in the info themselves, or they receive a confirmation that their account has been created.