• Nature Campaign - market to clients to “water” and “grow” your relationship with them
  • Kind of like a trigger campaign

Marketo already has templates for certain kind of campaigns

Import lists here

They say that we can do list imports from our CRM (lol, how, dude)

You have to code your emails (OMG WHY)

Remember to approve your email before sending your email

“Email actions” allows you to send a sample

You can upload images directly from the site “Grab images from the web”

How do I get to the email editor? (we already have a set up)

You have to edit text through the HTML editor so it keeps its text and brand guidelines

TOKENS: https://experienceleague.adobe.com/docs/marketo/using/product-docs/demand-generation/landing-pages/personalizing-landing-pages/tokens-overview.html

pre-written html for Marketo emails (personalizing emails)

Smart campaigns are good for more complex campaigns (vs the regular way you would send out an email)