Haramar Kandola

“Performance insights” need permission from Customer Support Manager (this isn’t a feature we have)

Most people don’t use SEO tab

“Community” is just for Marketo Support

Add your email address to become authorized support contact

The person who gave you permission to be a member is your CSM

ADMIN SECTION

Ashely Wheeler is still a user

MSI - Marketo Sales Interests (also not set up)

Munchin Tracking code (javascript attach to the website)

How do I do this?

Launchpoint for Webinar

Instagram can also integrate

Zapier can help integrate 3rd parties that aren’t native to the actual platform

Global form validation rule - rules you can create for your forms

ICON GLOSSARY: https://experienceleague.adobe.com/docs/marketo/using/product-docs/marketo-engage-next-generation-experience/icon-glossary.html

CORE MARKETO CONCEPTS

1. Smart lists - Who are we targeting?
2. Smart campaigns
   1. Batch campaign- only has filters - are the only ones that can be scheduled
      1. Filters are in smart list tab
      2. (information Marketo already knows)
   2. Trigger campaign - filters & triggers
      1. Triggers are on righthand side
      2. IE. Fills out form (something has to happen before the next thing happens
      3. These are a series of links to actions

1. Flow - What is going to happen next?

They already have a naming format.

Type of event - YYYY-MM-DD Event Name

Once you figure this out, you can start adding or making more templates that everyone can use

Communication limit are available through the admin tab