Phase 1: Renaming (June & July 2022)
- Remove the Thepra logo and reference to “Thepra Training Aids” from all marketing collateral, including the Electude website, to be replaced with “Electude Training Aids” or simply “Training Aids”.
- Re-write all print and web copy to omit the mention of Thepra
- In photoshop, remove the Thepra logo from product images, replace it with the Electude logo, and replace the images in all marketing collateral.
- Alert all sales team members of this change and redistribute the “Electude Training Aids” catalog.
- Move Electude Training Aids from the “Partner Products” section of the Electude website (Consulab would remain under “Partner Products”)
Step 5 Option 1: Move Electude Training Aids to the Light Vehicles page of the Electude website, just before the “Partner Products” section
Step 5 Option 2*: Create a “Training Aids” category on the Electude website under “Learning Solutions.”
- This option would direct visitors to a page with a call to action to choose their region. If they choose North America, they will be redirected to the Consulab page. The choice of any other region will take them to the Electude Training Aids page.
- Move Electude Training Aids from the “Partner Products” section of the Product Catalog (European version) and the sales pitch deck to the “Core Products” section.
- Launch of a small email campaign explaining to the change to clients with Trainers on order.
Phase 2: Redesign (Beginning July 2022)
The Automechanika event in Frankfurt, Germany September 13 – 19 will be the official launch of the rebranded hardware. All marketing efforts should be prepared to launch during that week.
- Creation of signage for Automechanika, Skills, and other events for 2023 announcing the change
- Photography of newly branded trainers as they become available (beginning with EV-related trainers)
- Creation of teaser film using the newly branded trainers and announcing the change
- Release of the teaser film on all social media platforms globally to announce the change
- Replace images in all marketing collateral with new photography
- Write and post a press release: “Thepra is now Electude”