Pulled together a little agenda for us to run through as we talk through social hand-off!

• LinkedIn Content Checklist

  • Audience: Customer/Instructor focused
  • Newest Product Education Posts (captions will be done by EOW)

• Instagram Monthly Calendar

  • Audience: Student focused
  • Content Stock:
    • Product Education Posts (from LinkedIn)
    • Student React Reel 1 & Reel 2
    • Student Photos (compiled from social & events)

• Hootsuite:

  • Mostly used to schedule for LinkedIn. I draft directly using the Instagram app for IG (personal preference).
  • Content Scheduling (posting 2-3x per week):
    • 1 Event post per month
    • 1 Employee Highlight per month
    • 1 Customer/student testimonial per month
    • 2 Product Education posts per month
    • Weekly email campaign postings
    • Repost relevant IG posts
    • Adhoc: Job openings, event posts, employee reposting, etc.

  Talk to Nathan about WorldSkills (2 time winner)

  Merril ask for more content posts

  Employee highlight for next month

  17 Product Education Posts (I would just do one once a week until we can’t anymore, paired with an instagram story post)

  7 Testimonials (once a month)

  simulator (paired with the rest of the simulator stuff)