They need their own strategy - mirror off of ours
They are looking to use social media to initiate the awareness stage
UK team posting - Social media best practices - corp or personal accounts?
Segments - Gov, Teachers, Students
IG not really on linkedin (More for gov officials) bottom-up, top down
Entreprenueral family
Change website - for more specific messaging
local for each (depend on them for local content)
Social Media Best Practices - Proposal for LATAM
Guidelines for what to post (Ashley Wheeler)
Newsletter